ODUNPAZARI MODERN MUSEUM

DESIGN CHALLENGE

Rebrand a global cultural museum. Use a comprehensive design process including research, analysis, business strategy, and organization to create a brand identity program. Design the primary identity and apply to a variety of media brand touch points. Then, dessign a brand manual to specify how to publish and fabricate elements of the brand identity system. This guides how branded marketing materials are conceived and produced in the future.

CREATIVE SOLUTION

Odunpazari Modern Museum (OMM) is located in Turkey. The museum’s architecture and intentionality of wood provided the primary inspiration. The logo is based off of the distinctive wood panels that make up the structure of the museum. OMM showcases local artists’ and their diverse artworks. “New Voices, New Perspectives” captures the essence of the artists and viewers of the museum. 

DELIVERABLES

8.5” x 11” multi-page publication