CAPRI HARD SELTZER

DESIGN CHALLENGE

Create a drink brand with a distinctive brand identity.

CREATIVE SOLUTION

Capri Hard Seltzer is a self-initiated brand. This beverage’s name and branding is based off Capri, Italy. The flavors are inspired by popular Italian Ice flavorings. The brand identity is to be represented as fun, bright, and colorful with strong typography. Imagine yourself on a beach in Capri (or your nearest local beach), basking in the sun enjoying a nice, cold Capri Hard Seltzer.

DELIVERABLES

Packaging/Branding Design